Inside our new, expanded headquarters – fully dedicated to spare parts storage and the development of innovative solutions for the industrial laundry sector – something special is taking shape. Artist Walter Contipelli is transforming one of our warehouse walls into a striking mural: “Lavandaia Queen”, a contemporary reinterpretation of the iconic 19th-century poster “Marianne, the Queen of the Washerwomen” by Henri Meyer (1893)..

The washerwoman, an iconic figure of strength, dignity, and feminine artisanal skill, comes to life again in a futuristic form: fluid lines, metallic elements, and digital reflections blend with the classic features of her face. She is no longer just a symbol of social struggle, but the embodiment of work's evolution itself – a bridge between human craftsmanship and technological precision.

This woman doesn’t look to the past. She walks toward the future, carrying with her the value of care, transformed into the mechanical cycles of the modern industry. A visual tribute to that ancient, silent knowledge that continues to live on – reborn in new forms – at the heart of professional laundry.

It’s art, it’s identity, it’s vision.
Our way of telling the story of who we are today and where we’re headed:
from experience to technology
from manual skills to mechanics
from tradition to innovation
Yes, she will be our ambassador. And we are proud of it!